Official Sponsor Rarewaves attend blur: To The End London Premiere
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Rarewaves.com was pleased to be an official sponsor (with Fila UK) of the London Premiere of blur: To The End; released by Altitude in UK and Irish cinemas from July 19th.
The premiere took place on Tuesday July 16th at Picturehouse Central, Shaftesbury Avenue, attended by the band, filmmakers and VIP guests including Josh Widdicombe, Self Esteem, and Professor Green.
In conjunction with the premiere, Rarewaves.com ran our most successful competition ever, allowing 20 lucky fans to attend the premiere. In addition, we supported the event and release with emails, social posts, and onsite point of sale, reaching over 300,000 blur fans.
Rarewaves Chairman, Brad Aspess MBE remarks: “This partnership is a new phase for Rarewaves.com’s development into a global brand, we are pleased to partner with Altitude on blur: To The End; and we believe it underlines our continued commitment to support physical media.”
Rarewaves Commercial Director, Rudy Osorio remarks: “We were very excited to be a sponsor of the event. We’ve sold 100s of 1000s of blur albums to fans all over the world and we see this event as a terrific platform to engage with Music and Film fans, sharing our passion and celebrating blur’s amazing career.”
About blur: To The End
A new feature-length documentary depicting the extraordinary and emotional return of blur, captured during the year in which they made a surprise return with their first record in 8 years, the critically acclaimed #1 album ‘The Ballad of Darren’.
blur: To The End follows the unique relationship of four friends - and band mates of three decades - Damon Albarn, Graham Coxon, Alex James and Dave Rowntree as they come together to record new songs ahead of their sold-out, first ever shows at London’s Wembley Stadium in 2023. Featuring performances of their most iconic, much-loved songs, footage of the band in the studio and life on the road, this film is an intimate moment in time with this most enduring of English bands, who have been at the heart of British cultural life and influence for over three decades.
“A revealing portrait of Blur’s triumphant reunion” ★★★★ MOJO
Directed by Toby L, blur: To The End will be released in cinemas across the UK & Ireland on July 19th. Tickets are on sale at www.blur.co.uk